Infomercials


Infomercials
Zusammengesetzt aus Information und Commercial.
Längere Werbespots in Form einer unterhaltenden TV-Sendung. Gängige Art der Bewerbung für Küchen- oder Sportartikel,
Bisher in der Bundesrepublik Deutschland zumeist zu unattraktiveren Tageszeiten und bei kleineren Sendern üblich, bekommt diese Werbeform jetzt auch bei uns mehr und mehr Sendezeit auch am Vormittag zugesprochen.
Das gängige Sendeformat sind 30-minütige Sendungen, in denen ein oder mehrere Moderatoren mit oder ohne Studiopublikum für ein Produkt oder eine Produktsparte werben. Infomercials sind eine Spielart des Teleshoppings.

Marketing Lexikon. 2013.

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